Strategic & Systematic Growth
Strategic & Systematic Growth
LIFE OF BUSINESS delivers specialised consulting and executive services devoted to business growth and development for Micro (<$2m) to Small Businesses ($2m-$10m). We've built all Business Development Capabilities You need to Grow Your Business On Purpose.
We view ourselves as a partner to our clients, working hand in hand from start to finish, with a firm belief that our success is directly tied to their gain in their business growth journey.
Harness our business development capabilities & capacities in order to augment your business growth via our distinct solid realistic Parent-Child Oriented Business Development strategy, which incorporates the latest validated methods and technologies, as well as empirical industry & research-driven market insights to fulfill your goals.
Recognising the cashflow challenges and investment hurdles of SMBs, we provide fix custom-priced services ranging from $15K to $55K with no upfront cost and a timeline of 3 months to 1 year to enable your business to succeed in a systematic way not by chance.
Our mission is to innovate a business model alongside of your existing one by creating innovative products, services or systems that fulfil the pinpoint market needs identified through in-depth market research.
Many micro to small businesses are survival enterprises, operating out of necessity rather than with intent to grow. The survival rate of businesses over a 4-year period FY15-19 indicates that larger businesses generally survive for longer period compared to micro businesses (inc sole traders). In fact, sole traders have the lowest survivable rate at 60% which is less than the average survival rate of 65% and hasn't changed from the last period FY 14-18 (ABS 8165.0, Table 15, Feb20).
Data from the BLS shows that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more. Only 2% businesses start because of a gap in the market.
However, there was a large net movement of surviving businesses into the upper turnover size ranges, with businesses having a turnover at or above $200,000 increasing by 61,627 collectively (ABS, Jun 22).

This demonstrates the inevitability of micro businesses growing into small businesses in order to establish a reliable, sustainable, profitable, and scalable business that can thrive for years to come and leave a lasting legacy.
On other hand, Micro and Small Businesses are losing their market share in excessive competition in any segment. More competitors – less market share. Competitors bite off your clients. One of the tactics is the businesses scarify the price for competitive advantage. Businesses are pushed to the point when they are lowering the prices because the competitors are doing so, even if the product/service value is higher. In addition, the businesses think the marketing equals advertising, but most often they face with low return on marketing advertisement investment. On top of it, clients are exposed to similar products/services from different competitors and are curious to try.
Most of the current businesses growth is similar to the rectangular pulse-shaping (getting one project or work order after another one) which is not sustainable & scalable over the long run.

In overall, the fundamental question is "How a Micro or Small business supposed to achieve a strategic goal in their market and then how to maintain the achievement and grow from there with a sustainable & scalable business model that is both profitable and defendable to retain in the market for over 15 years?"
The short answer is Strategic Innovation that fulfil a market unmet need that should be aligned with a Strategic Positioning in the market over a time to have a Sustainable & Scalable business growth that is both profitable and defendable. LIFE OF BUSINESS is built as a factory model to execute the strategy for SMBs growth.
However, we believe a Business is NOT solely about financial profit, running a profitable & purpose-driven business in scale is our pathway to fulfil our potentials, pushing our boundaries and contribute to others' cause with a life purpose. The foundation of LIFE OF BUSINESS is based on Co-create right values that support life of businesses & its entrepreneurs who create & support a meaningful life for others.
The Outcomes of Busienss Development

From Business Perspective
From Business Perspective
- Achieve 3x Profit within 1 year of the business development.
- Built a business with >20% ROI as your wealth creation driver.
- Thrive with a reliable, sustainable and scalable business model from Micro (<$2m) to Small Business ($2m-$10m) that can grow and adapt to the ever-changing market conditions.
- Achieve strategic positioning for competitive advantage by repositioning the business model, and enhancing the brand's strength and reputation.
- Long-term value generation and increase the business capital valuation.
- Manage the risk of market disruptions and stay ahead of the competition by fostering innovation and adaptability with a proactive approach.


From Personal Perspective
- Achieve freedom and flexibility that enable you to make independent decisions, control your schedule, work-life balance, innovate & adapt.
- Reach your full potential, and professional growth and make the significant impact that you desire.
- The sense of accomplishment and professional satisfaction of achieving meaningful goals that make a difference that align with your vision.
- The sense of fulfilment and personal satisfaction that comes from creating job opportunities and contributing to financial stability for others.
- The sense of personal reputation and recognition that comes from creating a successful business.
- Increase wealth and achieve financial freedom & stability that come from higher income, increased valuation & higher ROI of your own business.
- Leave a reliable and profitable legacy for your family or successors.